Star Wars celebrates a landmark year in 2002 with the release of the second prequel installment, Episode II: Attack of the Clones, and the 25th anniversary since A New Hope in 1977. In conjunction with Episode II's release, Hasbro unveils a new assortment dubbed simply and befittingly, Star Wars. Unifying the Star Wars brand under one assortment, the packaging features the new but familiar logo of the classic hands with ignited lightsaber set against a blue starry background and a design reminiscent of Kenner's vintage line. Focusing on "putting the action back in action figures," with dynamic sculpt and detailing using new scanning technology and movie authentic action features and accessories, the Star Wars brand evokes a sense of fun yet still remains true to the rich and fabled Star Wars Toy legacy. |
