KANSAS CITY, Mo. (May 1, 2018) — Joining enthusiastically with
Star Wars fans worldwide, Hallmark announces plans to celebrate 2018’s
Star Wars Day on May the 4th, with new products in Hallmark Gold Crown® stores and online as well as with a social media sweepstakes.
“As big fans of the
Star Wars series, we love creating products with the iconic characters of the saga,” says Christine Taylor of Hallmark Licensing. “Hallmark brings the wit and fun of the characters to life with products that provide the perfect way to connect multiple generations of
Star Wars fans.”
The newest items to join the Hallmark galaxy of
Star Wars products—including those from Solo: A
Star Wars Story, which will arrive in theaters May 25—land in Hallmark Gold Crown stores soon. Great new
Star Wars gifts expand a robust collection of products that offer clever plays on the characters and famous movie lines. Among new products is an itty bittys® plush character of Lobot, Lando Calrissian’s trusted associate. The limited-edition character features his signature cyborg headgear as seen in
Star Wars: The Empire Strikes Back. Additional new products include ceramic travel mugs, framed quote signs, and desktop office organizers such as an AT-AT™ themed tape dispenser and Darth Vader™ themed magnetic paper clip holder. Other items including Hallmark Keepsake Ornaments will be available for preordering.
PopMinded by Hallmark will also debut two exclusive ornaments including a BB-8™ themed Mystery Box Keepsake Ornament and BB-9E™ themed Keepsake Ornament.
Select Hallmark Gold Crown stores will be offering in-store promotions for the celebration of May the 4th, including a free limited-edition three-piece pin set and discounts on
Star Wars merchandise purchases. Check with local retailers for details.
Social Media Fun for Star Wars Day This week, posting a photo of your
Star Wars collection to Instagram could result in winning a
Star Wars prize pack from Hallmark. A post using #HallmarkSweepstakes and the tags @Hallmark and @HallmarkStores could be eligible for the chance to win prizes including itty bittys™ plush characters, Storyteller Keepsake Ornaments, and Hallmark products created exclusively for attendees of
Star Wars Celebration. Visit
http://bit.ly/HMKinstasweeps for details.
Those visiting Hallmark eCards can send their friends and family a host of
Star Wars themed ecards, including a Han Solo vs. Greedo e-card. Also they will offer 20% off ecard memberships to
Star Wars fans with the code Maythe4th.
More Star Wars Products Coming SoonThe 2018 Hallmark Keepsake Ornament line, which features
Star Wars characters and starships, was just unveiled in the Dream Book and will be available starting in July in Hallmark Gold Crown stores and online.
The complete selection of
Star Wars items can be found in Hallmark Gold Crown stores and online at Hallmark.com; use the store locator to find a nearby store.
Click here for full product gallery