It was May 3, 1999 and Hasbro released the first collection of action figures and toys from the first Star Wars movie in almost 20 years, Episode I: The Phantom Menace. Fans across the country rushed to the "event" dubbed Midnight Madness. Toys "R" Us and other retailers opened their doors at 12 am to begin selling what was perhaps the most highly anticipated toy line ever. Hasbro was able to debut nearly 30 characters in the span of two months. They introduced a new technology called the "Commtech" chip, which enabled the figures to speak certain lines from the movie when placed on a special reader device. With improved sculpting, paint, and articulation, the new Episode I figures are worlds apart from the original line. But Hasbro decided to stick with the same 3" formula that made Kenner's product a revolutionary success.


Back To Hasbro

San Diego Comic-Con 2014
More News at TheForce.net
There was an error retrieving the news feed
NEW IN THE PHOTO ARCHIVE:
Probe
Droid
Poll
While it can be argued that both are important to many collectors, the Probe Droid wants to know, if given the choice, would you demand Hasbro brought back all the articulation or improve the paint applications.
Great Paint applications are more important to me.
I'm all about multiple poses, so I'd rather see all the articulation come back.
Current Results