It was May 3, 1999 and Hasbro released the first collection of action figures and toys from the first Star Wars movie in almost 20 years, Episode I: The Phantom Menace. Fans across the country rushed to the "event" dubbed Midnight Madness. Toys "R" Us and other retailers opened their doors at 12 am to begin selling what was perhaps the most highly anticipated toy line ever. Hasbro was able to debut nearly 30 characters in the span of two months. They introduced a new technology called the "Commtech" chip, which enabled the figures to speak certain lines from the movie when placed on a special reader device. With improved sculpting, paint, and articulation, the new Episode I figures are worlds apart from the original line. But Hasbro decided to stick with the same 3" formula that made Kenner's product a revolutionary success.


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NEW IN THE PHOTO ARCHIVE:
Probe
Droid
Poll
With the announcement of the classic Kenner inspired Retro Collection, our ever-loving reprogrammed Imperial Probe Droid is tasked to weigh interest in the production of animated Holiday Special and Droids action figures.
Just Screen Accurate C-3PO & R2-D2 To Properly Complete The Original Line.
Yes! Screen Accurate Only Please!
Yes! Screen Accurate Colorways On classic Kenner Style Sculpts
I Might Get A Few...
No Interest
Current Results