It was May 3, 1999 and Hasbro released the first collection of action figures and toys from the first Star Wars movie in almost 20 years, Episode I: The Phantom Menace. Fans across the country rushed to the "event" dubbed Midnight Madness. Toys "R" Us and other retailers opened their doors at 12 am to begin selling what was perhaps the most highly anticipated toy line ever. Hasbro was able to debut nearly 30 characters in the span of two months. They introduced a new technology called the "Commtech" chip, which enabled the figures to speak certain lines from the movie when placed on a special reader device. With improved sculpting, paint, and articulation, the new Episode I figures are worlds apart from the original line. But Hasbro decided to stick with the same 3" formula that made Kenner's product a revolutionary success.


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San Diego Comic Con Coverage
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Of the San Diego Comic-Con exclusives revealed in the article published on StarWars.com, our ever inquisitive Probe Droid is tasked to find out which one you are most excited about.
Nixon Chewbacca Sentry Leather Watch
Stance Star Wars Socks
Loungefly Rey Backpack
Funko Han Solo & Thumbs Up BB-8 POP! Figures
Hallmark McQuarrie Boba Fett Keepsake & Itty Bitty Two Pack
Santa Cruz Skateboards
Beast Kingdom Egg Attack Electroplated Figures
Hasbro 6-Inch Obi-Wan Kenobi Pack
Mattel Hot Wheels Carships Trench Run
JAKKS Pacific Vac-Metal C-3PO & Captain Phasma
Bandai Teppou Ashigaru Sandtrooper Special Version
Gentle Giant Captain Phasma & Chewbacca McQuarrie Concept Mini Busts
Gentle Giant Jumbo Kenner Luke Skywalker Figures
Topps Star Wars Trading Card Posters
Sideshow Collectibles R2-D2 Unpainted Prototype
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