It was May 3, 1999 and Hasbro released the first collection of action figures and toys from the first Star Wars movie in almost 20 years, Episode I: The Phantom Menace. Fans across the country rushed to the "event" dubbed Midnight Madness. Toys "R" Us and other retailers opened their doors at 12 am to begin selling what was perhaps the most highly anticipated toy line ever. Hasbro was able to debut nearly 30 characters in the span of two months. They introduced a new technology called the "Commtech" chip, which enabled the figures to speak certain lines from the movie when placed on a special reader device. With improved sculpting, paint, and articulation, the new Episode I figures are worlds apart from the original line. But Hasbro decided to stick with the same 3" formula that made Kenner's product a revolutionary success.


Back To Hasbro

2014 Rebelscum.com Toy Fair 2015 Coverage
NEW IN THE PHOTO ARCHIVE:
Probe
Droid
Poll
Moving into our nineteenth year of shooting Star Wars collectibles, we pause for a moment to consider legacy. Our photography is obviously recognizable because of the blue background, but looking further back, especially after we published The Man Who Shot Luke Skywalker galleries last December, we've put our minds to offering more classic Kenner backgrounds to our galleries. Follow this link to have a look and then let us know if you'd like to continue to explore this train of thought.
Focus on the Rebelscum legacy and keep it blue.
I love the nod to Kenner's history. I'd love to see Rebelscum embrace a more colourful vision.
Current Results