It was May 3, 1999 and Hasbro released the first collection of action figures and toys from the first Star Wars movie in almost 20 years, Episode I: The Phantom Menace. Fans across the country rushed to the "event" dubbed Midnight Madness. Toys "R" Us and other retailers opened their doors at 12 am to begin selling what was perhaps the most highly anticipated toy line ever. Hasbro was able to debut nearly 30 characters in the span of two months. They introduced a new technology called the "Commtech" chip, which enabled the figures to speak certain lines from the movie when placed on a special reader device. With improved sculpting, paint, and articulation, the new Episode I figures are worlds apart from the original line. But Hasbro decided to stick with the same 3" formula that made Kenner's product a revolutionary success.


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2014 STAR WARS Gift Guide
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Next September marks the twentieth anniversary of Hasbro's Kenner The Power Of The Force action figure collection. The line introduced a new generation of children to the wonderful world of Star Wars toys and ushered in the modern collectibles we all enjoy today. Our ever-inquisitive Probe Droid is actively searching all corners of the galaxy to find out if there is interest in products that commemorate this very significant 1995 release.
I'd be into a Hasbro The Lost Line style assortment
I'd love to see Gentle Giant make a Jumbo Kenner 1995 Luke Skywalker
I'm behind both of these ideas!
I got started in 1995, but I have no interest in such a concept.
It isn't for me.
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