Everyone loves to get Applause ... It's no different for Star Wars
fans, as the company flound out when creating its line of Classic Collectors Series
. By offering different items such as large vinyl dolls, figural mugs, PVC figurines, even keychains, stauettes, and danglers, Applause discovered a new market for character collectibles. For the 20th Anniversary Special Edition
release of the Classic Trilogy, Applause created a series of toys that were available through Taco Bell.
In 1999, Applause returned with a new line based on characters from Star Wars: Episode 1 - The Phantom Menace. Dozens of new items were created for the movie, including the "Defeat the Dark Side" promotion through Taco Bell, Kentucky Fried Chicken, and Pizza Hut.