HASBRO LAUNCHES A NEW MILLENNIUM FALCON™ FOR THE FIRST TIME IN 30 YEARS
Iconic STAR WARS™ Starship Toy Undergoes Major OverhaulPawtucket, Rhode Island, July 1, 2008 -- Updating the fan-favorite
MILLENNIUM FALCON for the first time since its introduction in 1979, Hasbro is launching the largest
MILLENNIUM FALCON toy to ever travel the galaxy. The new
STAR WARS LEGACY COLLECTION MILLENNIUM FALCON includes electronic lights and sounds, and is approximately 30% percent larger than the original version of the toy.
Over the last 30 years, ever since it was introduced on the screen in 1977 and to toy enthusiasts two years later, Han Solo’s signature starship, the
MILLENNIUM FALCON, has become one of the most recognizable “characters” in movie history and one of Hasbro’s most popular
STAR WARS toys. Last year, the toy’s steel production mold – which was used to create hundreds of thousands of
MILLENNIUM FALCON toys – suffered a crack that rendered the tool damaged beyond repair.
When creating a new mold, Hasbro used the opportunity to improve its toy’s play value by increasing the ship’s size (which now accommodates 18 action figures, sold separately) and adding authentic lights and sounds, making this the most exciting Corellian freighter in the galaxy.
“We’ve always wanted to make a bigger
MILLENNIUM FALCON. When we literally “broke the mold” we seized the opportunity to fulfill ours wishes as well as the fans. Legions of young
STAR WARS fans have grown up playing with the original
MILLENNIUM FALCON toy,” said Derryl D. DePriest, director of marketing for
STAR WARS at Hasbro. “In designing the new
MILLENNIUM FALCON for a new generation of fans, Hasbro’s design team succeeded in adding new features that will both excite kids and thrill our devoted collectors.”
The new
STAR WARS LEGACY COLLECTION MILLENNIUM FALCON will soar onto retail shelves on July 26 with an appropriate retail price of $149.99. Fans attending San Diego Comic-Con (7/23-7/28) will have a chance to see it first hand a few days before the toy arrives in stores.
SIZING THEM UP...Features | The All-New Star Wars Legacy Collection Millennium Falcon | The Original Star Wars Millennium Falcon |
Approximate Size (LxWxH): | 32”x23”x8” | 23"x17"x6" |
Includes 3.75-inch Han Solo & Chewbacca action figures: | Yes | No |
3.75-inch action figure capacity: | 18 | 8 |
Light-up headlights: | Yes | No |
Light-up engines: | Yes | No |
Authentic movie sound effects: engine boost, cruise mode, fly-by, firing cannons, etc. | Yes | No |
Authentic movie phrases: | Yes | No |
Light-up cockpit: | Yes | No |
Medical bay: | Yes | No |
Auto-opening boarding ramp w/ sounds: | Yes | No |
Secret smuggling compartments: | Yes | Yes |
Pivoting gunner station: | Yes | Yes |
Rotating radar dish: | Yes | Yes |
Light-up, "holographic" Dejarik game table: | Yes | No |
Electronic, rotating laser turret w/ sounds: | Yes | No |
Electronic, 3-missile launcher w/ sounds: | Yes | No |
Electronic docking bay: | Yes | No |
Electronic Jedi training probe w/ sounds: | Yes | No |
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. © 2008 Hasbro, Inc. All Rights Reserved.
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