Posted by D. Martin on May 5, 2019 at 09:13 PM CST
Leading up to The Retro Collection's retail release, Hasbro, by way of Litzky Public Relations, sent out envelopes to a select group of Star Wars media sites. These envelopes contained a very cool reproduction of the original Early Bird kit released by Kenner in 1977. It included a reproduction of the sticker sheet included in the original set (scaled up to prevent confusion) and a note stating that the first six action figures were on their way, and the wording was just vague enough to make the parcel that arrived two days later a very special surprise.

What came next was the black printed box that borrowed the art from the Early Bird cardboard backdrop packed in the original kit as well as the send away Action Figure Display Stand advertised on the back of the 1978 12-back action figure cards. The box held all six of the action figures in The Retro Collection's initial release.


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