Not much is on display just yet, but here's a quick rundown of what we glimpsed on the showroom floor. No pictures are alowed just yet naturally.
Much of the Battle Packs are on display, including the Jedi Vs. Sith, Jedi Vs. Separatsits, Rebellion Vs. Empire, Assault on Hoth, and the Jedi Temple Assault.
It looks like there will be more exclusive repaints this year, with a new Toys R Us exclusive Holographic Emperor, and a pair of Target exclusives: Obi-Wan Vs. Anakin, each with a connecting display stand.
Three more Target Collector Cups are on the way: Darth Vader, Princess Leia, and Stormtrooper.
The Millennium Falcon has been repackaged in the ROTS graphics and will be out exclusively at Toys "R" Us in time for the holidays.
Force Battlers, Unleashed, and Galactic Heroes were being set up, but nothing new has been put out yet.
The Attacktix Republic Gunship is making its debut, and its roughy the size of Boga and the AT-RT, which means it's not to scale with the figures. It is connected to the base, but still hovers in the air above the ground.
Another Gunship on display is the Titanium Series 6" scale die-cast vehicle, alongside a new 6" X-Wing Fighter.
More from the floor coming up later tonight. Click here
for the full Hasbro preview night photo gallery.