Posted by Adam on August 24, 2017 at 10:25 AM CST
Following on from our earlier story, we've received the official press release for the "Find the Force" campaign that launches on Force Friday II.



Star Wars Fans Invited to "Find the Force" As Unprecedented Augmented Reality Event Sweeps the Globe for
Force Friday II


Fans to reveal a new
Star Wars: The Last Jedi character via social media

New product line for Star Wars: The Last Jedi launches globally at 12:01 AM September 1

More than 20,000 retail locations worldwide will become home to
augmented reality Star Wars characters from September 1-3



GLENDALE, Calif. (August 24, 2017) - Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.
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2018 International Toy Fair Coverage
NEW IN THE PHOTO ARCHIVE:
Probe
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Poll
April 13th, 2018, the big day for Lucasfilm's International Solo: A Star Wars Story product launch. Our reprogrammed Imperial Probe Droid has been tasked to see where all the stuff is. You can help by let it know how successful the day was for you.
I found everything in one store!
I found everything, but over many stores.
I found some stuff at one place.
I found some stuff at a few places.
I found next to nothing.
I didn't see a single product on the shelves anywhere.
I bought everything online.
I didn't bother getting anything.
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