HASBRO SHOWCASES TOP ENTERTAINMENT PROPERTIES AT SAN DIEGO COMIC-CONPAWTUCKET, RI – July 16, 2009 - Hasbro, Inc. (NYSE: HAS) returns to San Diego Comic-Con in 2009 with its iconic properties that have entertained fans of all ages for decades. Hasbro’s expansive portfolio of brands that have become part of the global pop-culture such as G.I. JOE, TRANSFORMERS, MY LITTLE PONY, and its licensed toy lines based on characters from the MARVEL and STAR WARS universes, will be on display in the Hasbro booth (#3213).
Following are the highlights of Hasbro’s Comic-Con showcase:
G.I. JOE In 1964, the introduction of Hasbro’s G.I. JOE line created the “action figure” category. Since then, the G.I. JOE property has evolved, delivering a unique brand of action for each new generation. This summer, fans of all ages will see the G.I. JOE franchise taken to the next level with the major motion picture release of G.I. JOE: THE RISE OF COBRA, on August 7, from Paramount Pictures and Spyglass Entertainment, in association with Hasbro. The film focuses on an elite G.I. JOE team that uses the latest in next-generation spy and military equipment to fight the corrupt arms dealer DESTRO and growing threat of the mysterious COBRA organization. Hasbro’s 2009 product line allows fans of all ages to capture the excitement of the movie and recreate it in their own homes. The line features dozens of action figures, vehicles and playsets that long time G.I. JOE fans and a new generation of kids will want to add to their collection. In addition to the exciting and expansive new toy line, Hasbro will have several props from G.I. JOE: THE RISE OF COBRA on display in its booth including the SNAKE EYES and STORM SHADOW movie costumes.
MARVELIt’s been an exciting year in the Marvel Universe with Marvel and Fox’s blockbuster movie, X-Men Origins: Wolverine as well as two new animated television series on Nickelodeon’s Nicktoons network – Wolverine and the X-Men and Iron Man: Armored Adventures. As the master toy licensee for Marvel’s incredible library of Super Hero properties, Hasbro is thrilled to display its highly anticipated toys and action figures for 2009 from its SPIDER-MAN, IRON MAN, WOLVERINE, MARVEL UNIVERSE and SUPER HERO SQUAD toy lines.
MY LITTLE PONYHasbro’s MY LITTLE PONY brand once again returns to Comic-Con. In 2009, the MY LITTLE PONY brand is bringing a whole new look to its core cast, and fans everywhere will be able to enjoy them through a variety of games, publishing and entertainment. Speaking of entertainment, look for the new MY LITTLE PONY DVD, Twinkle Wish Adventure, scheduled for release October 13, 2009. Collector fans will not be disappointed this year and should stop by the booth to check out a display of 18” Comic-Con and Junko Mizuno ponies. A 4.5" edition of the Comic-Con pony will be available for sale beginning at Comic-Con and later for sale at HasbroToyShop.com. And, later this year, look for a 4.5" version of the Junko Mizuno pony available for sale at HasbroToyShop.com and at specialty retailers. Bonnie Zacherle, one of the original designers of the MY LITTLE PONY brand, will be at the Hasbro booth on Saturday, July 25 from 10:00 a. m. – 12:00 p.m. for an autograph and sketching session.
STAR WARSThe STAR WARS: THE CLONE WARS™ television series continues to delight fans everywhere, and with Hasbro’s STAR WARS: THE CLONE WARS toy line, those same fans can enjoy recreating their favorite scenes from the series’ many episodes. While recreating your favorite STAR WARS scenes with Hasbro action figures and vehicles is always fun, this year it will be even more exciting, because Hasbro is hosting a special STAR WARS: THE CLONE WARS Diorama Contest! Details will be announced at this year’s Comic-Con as well as at www.hasbro.com/starwars beginning on July 23rd.
TRANSFORMERSThis summer, the colossal battle between the AUTOBOTS and the DECEPTICONS continued when “ROBOTS IN DISGUISE” once again invaded movie theaters around the world. TRANSFORMERS: REVENGE OF THE FALLEN from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, continues the story from the 2007 worldwide blockbuster film that finds two warring factions of robots colliding in a major battle on planet Earth. In 2009, Hasbro continues the legacy with its new line of movie-based TRANSFORMERS toys that capture the action and excitement of the new film. An extensive showing of the new line of action figures, vehicles and roleplay items will be on display in the Hasbro booth.
Of course, what would San Diego Comic-Con be without several Hasbro exclusives? Available at the HasbroToyShop booth (#3329) will be the following:
STAR WARS LUKE SKYWALKER ACTION FIGURE (Ages 4 & up; Approximate Retail Price: $9.99)
It was LUKE SKYWALKER’S boyhood dream to one day pilot an X-WING STARFIGHTER for the REBEL ALLIANCE – and when that day came, he was all smiles. Hasbro is offering a 3-3/4-inch “SMILING LUKE” action figure exclusively at Comic-Con 2009! Includes ladder and pilot helmet.
For those not attending, this figure is now available online at Hasbro.comSTAR WARS THE FORCE UNLEASHED STORMTROOPER COMMANDER ACTION FIGURE (Ages 4 & up; Approximate Retail Price: $12.99)
Recruited from the intergalactic battle action of “The Force Unleashed” video game to the frontlines of Hasbro’s Comic-Con 2009 exclusives lineup, THE FORCE UNLEASHED STORMTROOPER COMMANDER action figure features highly detailed armor in the classic 3-3/4-inch scale.
For those not attending, this figure is now available online at Hasbro.comAbout HASBROHasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.
© Lucasfilm Ltd. & ® or ™ where indicated. All Rights Reserved.
About Marvel Entertainment, Inc.Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.
All of these toys (and a whole lot more!) can be found in our special
SDCC 2009 Exclusive Checklist!
