Earlier reports on the distribution of this promotional minifig hinted at a European promotion
, starting on January 1st, but this doesn't seem to have happened yet.
However a recent post on Reddit shows this figure - quite literally - in hand.
The poster, from Iowa, goes on to say that the minifigs were bought at a Toys "R" Us in Des Moines, but immediately on buying them the store manager took the rest off the pegs until January 9th.
We have no information on pricing or any purchasing requirements linked to these minifigs yet.