"Star Wars fans will get the chance to own their very own R2-D2 when Bladez launches its Star Wars Pump & Play range later this year. Standing at 65cm tall, the R/C Jumbo Inflatable R2-D2 will make his debut at Toy Fair and is set to go to retail in autumn/winter for around £39.99.
Bladez managing director Iain Morgan told ToyNews that the Pump & Play R2' will be the toy maker's biggest product launch ever. He commented: "Initial interest is very strong and we would advise our retail partners who are looking to order to meet us at Toy Fair or Spring Fair to secure stock."
With Star Wars, Bladez Toyz makes only its second foray into licensing. Morgan said: "We are extremely pleased to be working with The Licensing Company and Lucasfilm on the innovative Star Wars Pump & Play radio controlled inflatable brand. "The range has mass appeal to both children and adults as the fun factor is huge, especially when combined with the cinematic release of Star Wars films in 3D." R2-D2 will be the first product in the range with Darth Vader, a Stormtrooper and Yoda to be added later."