Posted by Eric on July 22, 2011 at 12:30 PM CST
UPDATE: This liveblog has now ended. You can read through the archived coverage in the embedded module below. The original story text follows.

Get ready for a San Diego Comic-Con report on the state of Hasbro's Star Wars products! Here's how the SDCC schedule describes this Hasbro panel:

11:00-12:00 Hasbro Star Wars—Hear the latest from the Hasbro Marketing and Design teams -- Derryl DePriest and Jeff Labovitz (Hasbro Marketing), Michelino Paolino and Mark Boudreaux (Hasbro Design) -- on the exciting Star Wars lineup for the rest of 2011, and get a special sneak peek into some 2012 secrets. Room 7AB

Prepare for the latest updates through the liveblog module embedded below.

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Moving into our nineteenth year of shooting Star Wars collectibles, we pause for a moment to consider legacy. Our photography is obviously recognizable because of the blue background, but looking further back, especially after we published The Man Who Shot Luke Skywalker galleries last December, we've put our minds to offering more classic Kenner backgrounds to our galleries. Follow this link to have a look and then let us know if you'd like to continue to explore this train of thought.
Focus on the Rebelscum legacy and keep it blue.
I love the nod to Kenner's history. I'd love to see Rebelscum embrace a more colourful vision.
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