During the Force-Cast's Coast-to-Coast coverage of Midnight Madness, I took some time off from San Diego Comic Con to check out the happenings over at the Toys "R" Us store in Mission Bay! The official unveiling of the new Star Wars toys for both The Clone Wars and The Legacy Collection was a big draw for many fans, young and old, who lined up outside the store waiting to buy the new toys for the first time.

Hasbro's Derryl DePriest and Lucasfilm's Steve Sansweet were on hand to witness the evening's events, which included appearances by the 501st Legion, a popular game of WizKids Star Wars PocketModel TCG game while the awaited the magic moment.

When midnight struck, there were a few popular items that were the first to sell...the First Day of Issue stickered items, the AT-TE, the Dagger Squadron B-Wing Fighter (which was a surprise item to see), and of course the BMF...the new BIG Millennium Falcon! But the very first kid that came into the store gravitated towards the Clone Trooper Helmet Voice Changer!

At this particular location, the first wave of action figures for The Legacy Collection did not arrive, so fans anxious to pick up the characters from that wave will have to wait a little longer...so let the hunt begin!

Check out all of the photos of the Mission Bay Midnight Madness in the new gallery!