Posted by Adam on August 21, 2013 at 11:56 PM CST
While long-term collectors typically know instinctively where to look in the archive when they want to check something, with new collectors coming into the hobby all of the time, it was felt that we needed to present each of the different packaging individually. Furthermore, with single packaging styles covering multiple lines, as has been the case in recent years, the landing page needed to accommodate that in a more intuitive manner.

This new approach has also meant doing away with the banner images and instead utilizing smaller thumbnails to apply a similar layout to our Special Feature Archive. Each thumbnail represents one of the many packaging changes the line has seen since its 1995 launch. In cases where a line had multiple packaging, all the related thumbnails will link to the same archive directory but will take you directly to the items in the selected packaging.

As the project's name implies, this will be a continual evolution and will be improved upon constantly.

So, without further ado, check out our new Hasbro Photo Archive and be sure to let us know what you think!
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San Diego Comic Con Coverage
NEW IN THE PHOTO ARCHIVE:
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Of the San Diego Comic-Con exclusives revealed in the article published on StarWars.com, our ever inquisitive Probe Droid is tasked to find out which one you are most excited about.
Nixon Chewbacca Sentry Leather Watch
Stance Star Wars Socks
Loungefly Rey Backpack
Funko Han Solo & Thumbs Up BB-8 POP! Figures
Hallmark McQuarrie Boba Fett Keepsake & Itty Bitty Two Pack
Santa Cruz Skateboards
Beast Kingdom Egg Attack Electroplated Figures
Hasbro 6-Inch Obi-Wan Kenobi Pack
Mattel Hot Wheels Carships Trench Run
JAKKS Pacific Vac-Metal C-3PO & Captain Phasma
Bandai Teppou Ashigaru Sandtrooper Special Version
Gentle Giant Captain Phasma & Chewbacca McQuarrie Concept Mini Busts
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Sideshow Collectibles R2-D2 Unpainted Prototype
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